Email this article 
Mawar Hitam Sebagai Simbol Kematian Estetik: Analisis Semiotika Fenomena Viral Bunuh Diri di Jembatan Cangar dalam Lanskap Digital
Abstract
Abstract: The "Black Rose" suicide phenomenon at Cangar Bridge, Malang, 2026, is analysed through Roland Barthes's semiotic framework. Objects left at the scene a motorcycle, sandals, cigarettes, a lighter, and a registration document function as sign systems operating across denotation, connotation, and myth. Using qualitative-interpretive and social semiotic approaches, this study reveals how digital framing constructs an "aesthetic death" narrative, amplifying the Werther Effect through FOMO mechanisms. These objects become "silent witnesses" whose meanings are algorithmically amplified across platforms. The "Black Rose" label constitutes second-order Barthesian myth production that romanticises mental health crises, with implications for digital regulation, media literacy, and responsible reporting.
Abstrak: Fenomena bunuh diri "Mawar Hitam" di Jembatan Cangar, Malang, 2026, dianalisis menggunakan kerangka semiotika Roland Barthes. Benda-benda yang ditinggalkan seperti sepeda motor, sandal, rokok, korek api, dan STNK berfungsi sebagai sistem tanda yang beroperasi dalam denotasi, konotasi, dan mitos. Melalui pendekatan kualitatif-interpretatif dan analisis semiotika sosial, penelitian ini mengungkap bagaimana pembingkaian digital membangun narasi "kematian estetis" yang memperkuat Efek Werther melalui mekanisme FOMO. Benda-benda tersebut menjadi "saksi bisu" yang maknanya diperkuat algoritma platform digital. Label "Mawar Hitam" merupakan produksi mitos tingkat kedua Barthes yang meromantisasi krisis kesehatan mental, dengan implikasi pada regulasi digital, literasi media, dan protokol pemberitaan yang bertanggung jawab.
Keywords
References
American Psychological Association. (2017). Ethical principles of psychologists and code of conduct (2002, amended effective June 1, 2010, and January 1, 2017). https://www.apa.org/ethics/code
Ariès, P. (1981). The hour of our death. Alfred A. Knopf.
Barthes, R. (1981). Camera lucida: Reflections on photography (R. Howard, Trans.). Hill and Wang. (Original work published 1980)
Barthes, R. (2013). Mythologies (R. Howard & A. Lavers, Trans.). Hill and Wang. (Original work published 1957)
Barthes, R. (2017). Elements of semiology (A. Lavers & C. Smith, Trans.). Hill and Wang. (Original work published 1968)
Calvo, S., Carrasco, J. P., Conde-Pumpido, C., Esteve, J., & Aguilar, E. J. (2024). Does suicide contagion (Werther effect) take place in response to social media? A systematic review. Spanish Journal of Psychiatry and Mental Health. https://doi.org/10.1016/j.sjpmh.2024.05.003
Cheng, Q., Seko, Y., & Niederkrotenthaler, T. (2022). The role of media in suicide and self-harm: Cross-disciplinary perspectives. Frontiers in Psychology, 13, 915723. https://doi.org/10.3389/fpsyg.2022.915723
Debord, G. (1994). The society of the spectacle (D. Nicholson-Smith, Trans.). Zone Books. (Original work published 1967)
Goethe, J. W. von. (2012). The sorrows of young Werther (B. Pike, Trans.). Modern Library. (Original work published 1774)
Hawton, K., & Williams, K. (2002). Influences of the media on suicide. BMJ, 325(7377), 1374–1375. https://doi.org/10.1136/bmj.325.7377.1374
Islamarida, R., Tirtana, A., & Devianto, A. (2023). Gambaran perilaku self-injury pada remaja di wilayah Sleman, Yogyakarta. Care: Jurnal Ilmiah Ilmu Kesehatan, 11(2), 347–355. https://doi.org/10.33366/jc.v11i2.4066
Jenkins, H., Ford, S., & Green, J. (2013). Spreadable media: Creating value and meaning in a networked culture. New York University Press.
Karisma, N. (2023). Kesehatan mental remaja dan tren bunuh diri: Peran masyarakat mengatasi kasus bullying di Indonesia. Edu Cendikia: Jurnal Ilmiah Kependidikan, 3(3), 563–565. https://doi.org/10.47709/educendikia.v3i03.3439
Kozinets, R. V. (2010). Netnography: Doing ethnographic research online. SAGE Publications.
Lookingbill, V., & Le, K. (2024). "There's always a way to get around the guidelines": Nonsuicidal self-injury and content moderation on TikTok. Social Media + Society, 10(2). https://doi.org/10.1177/20563051241254371
Niederkrotenthaler, T., Braun, M., Pirkis, J., Till, B., Stack, S., Sinyor, M., Tran, U. S., Voracek, M., Cheng, Q., Arendt, F., Scherr, S., Yip, P. S. F., & Spittal, M. J. (2020). Association between suicide reporting in the media and suicide: Systematic review and meta-analysis. BMJ, 368, m575. https://doi.org/10.1136/bmj.m575
Niederkrotenthaler, T., Voracek, M., Herberth, A., Till, B., Strauss, M., Etzersdorfer, E., Eisenwort, B., & Sonneck, G. (2010). Role of media reports in completed and prevented suicide: Werther v. Papageno effects. The British Journal of Psychiatry, 197(3), 234–243. https://doi.org/10.1192/bjp.bp.109.074633
Oktavia, F., & Hanifah, N. N. (2024). Mental health crisis: Mengeksplorasi penyebab dan strategi penanganan fenomena FoMO pada mahasiswa yang terpapar konten bunuh diri di TikTok. Jurnal Exact: Kajian Kemahasiswaan, 2(1), 1–11. https://doi.org/10.14421/exact.2024.21
Phillips, D. P. (1974). The influence of suggestion on suicide: Substantive and theoretical implications of the Werther effect. American Sociological Review, 39(3), 340–354. https://doi.org/10.2307/2094294
Pradipta, I. M. R., & Valentina, T. D. (2024). Faktor internal psikologis terhadap ide bunuh diri remaja di Indonesia. Innovative: Journal of Social Science Research, 4(2), 8092–8109.
Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841–1848. https://doi.org/10.1016/j.chb.2013.02.014
Putri, R. A., & Arbi, D. K. A. (2024). Literature review: Pengaruh penggunaan media sosial terhadap perilaku non-suicidal self-injury. Buletin Penelitian Psikologi dan Kesehatan Mental (BRPKM), 10(1), 1–14. https://e-journal.unair.ac.id/BRPKM
Saussure, F. de. (2011). Course in general linguistics (W. Baskin, Trans.). Columbia University Press. (Original work published 1916)
Scherr, S. (2022). Social media, self-harm, and suicide. Current Opinion in Psychology, 46, 101311. https://doi.org/10.1016/j.copsyc.2022.101311
World Health Organization. (2017). Preventing suicide: A resource for media professionals — Update 2017. WHO Press.
DOI: https://doi.org/10.47213/bp.v0i0.445
Refbacks
- There are currently no refbacks.
Copyright (c) 2026 Kiki Malika Primadani, Suhardi Suhardi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Belantika Pendidikan Jendela Pendidikan Indonesia Kayon Media
|
